A Better Way to Communicate During Emergencies
To celebrate the first anniversary of the show, we invited Brian Cruver, founder and CEO of AlertMedia, to discuss his storied career path as an entrepreneur and how he arrived at the idea for AlertMedia.
In this episode, Brian describes the circumstances that led to his passion for creating businesses that help people during emergencies and how they influenced his decision-making while building a purpose-driven organization.
Establishing core values like “simplicity is a strength” and “customers come first” is essential to the company’s success, according to Brian.
We also discuss:
- His scientific method approach to starting a business
- The importance of transparency within an organization
- Why ease of use is essential in an emergency communications tool
- How he keeps products and employees mission-focused
The Employee Safety Podcast is hosted by Peter Steinfeld, SVP of Safety Solutions at AlertMedia.
You can find this interview and many more by subscribing to The Employee Safety Podcast on Apple Podcasts, Spotify, or here.

More Episodes You May Be Interested In
-
A Leader’s Guide to Building Organizational ResilienceLeadership can play a crucial role in fostering resilience by including employees in important decisions that directly impact their roles. In this episode, organizational resilience expert Dr. Atyia Martin explains why inclusion is critical and provides additional advice for leaders on how to avoid or repair internal dynamics that can hinder resilience. Dr. Martin also introduces…
-
Trends Defining the Future of Enterprise Security Risk ManagementCorporate security risks are evolving in ways that demand new mitigation strategies. Ryan Schonfeld, Co-Founder and CEO of HiveWatch, an AI-driven physical security software platform, draws on his background in law enforcement and global enterprise security to offer a new perspective on how organizations can better manage today’s challenges. From the increasing risk and reach…
-
Security Lessons From a Leading U.S. Blood CenterWhen David Fortino joined New York Blood Center Enterprises—one of the largest nonprofit blood collection and distribution organizations in the U.S.—as Head of Corporate Security, he was tasked with building the company’s first enterprise-wide security program. With 2,300 employees spread across more than 70 locations in 17 states, and a constantly moving fleet of mobile…



