A Better Way to Communicate During Emergencies
To celebrate the first anniversary of the show, we invited Brian Cruver, founder and CEO of AlertMedia, to discuss his storied career path as an entrepreneur and how he arrived at the idea for AlertMedia.
In this episode, Brian describes the circumstances that led to his passion for creating businesses that help people during emergencies and how they influenced his decision-making while building a purpose-driven organization.
Establishing core values like “simplicity is a strength” and “customers come first” is essential to the company’s success, according to Brian.
We also discuss:
- His scientific method approach to starting a business
- The importance of transparency within an organization
- Why ease of use is essential in an emergency communications tool
- How he keeps products and employees mission-focused