ALERTMEDIA – PRIVACY POLICY

Last updated: September 2020

Your privacy is important, so Alert Media (“Alert Media”, “Us,” “We,” “Our”) has created the following Privacy Policy so our customers (“customers,” “you,” “yours,” “they”) know what information we collect when they visit and use our website (“Site”), why we collect it and how it is used. This privacy policy (the “Policy”) discloses Alert Media’s information privacy practices for the Site and the services we provide to our customers (“Services”), as well as from our former, current and prospective customers and other individuals that access the Site or Services or communicate or engage with us about our Services.

Overview

Categories of Personal Information We May Collect. We think transparency is important. In this overview, we summarize the relevant personal information we collect and how we use it, which is further explained in our Privacy Policy below. Keep in mind that the actual personal information we collect and how we use it varies depending upon the nature of our relationship and interactions with you. Also, in some cases (such as where required by law), we ask for your consent or give you certain choices prior to collecting or using certain personal information.

  • Identifiers (such as name, contact information, and IP address)
  • Customer Records (such as account name and information collected when you register for an account)
  • Commercial Information (such as records of products or services purchased, obtained, or considered)
  • Usage Data (such as browsing history and other information regarding your interaction with our websites, mobile apps and other Services)
  • Geolocation Data (such as your device’s location information)
  • Audio, Video and Electronic Data (such as call recordings, CCTV footage and thermal screenings e.g., collected from visitors to our office)
  • Professional information (such as company name, position and business contact information)
  • Inferences (such as your individual preferences, which we may derive from your usage data)

Purposes of Use. Generally, we use and disclose personal information for the following business and commercial purposes:

  • Operating the Site and Services and providing related support
  • Responding to requests
  • Analyzing and improving the Site, our Services, and our business
  • Personalizing experiences
  • Advertising and marketing
  • Protecting our legal rights and preventing misuse
  • Complying with legal obligations
  • In support of our general business operations

If you are a California resident, please review section 14.B. CCPA – Additional Information for California Residents below for more information about the categories of personal information we collect and disclose and your rights under the California Consumer Privacy Act (CCPA), including your rights to opt- out of the “sale” of your personal information (http://www.alertmedia.com/privacy-requests/) as defined by the CCPA.

1. Scope of this Policy

This Privacy Policy also applies to the personal information we collect about:

  • users of our website, www.alertmedia.com
  • our current, former, and prospective clients and business partners;
  • attendees and participants at events that we host or sponsor; and
  • other individuals that otherwise communicate or interact with us.

It does not apply to the personal information that we collect from our employees. Further, unless otherwise noted, it also does not apply to the customer content and data (including and personal information) that we collect, process or store on behalf of and pursuant to the instructions of our customers (the “Customer Content”). We are a data processor and service provider with respect to such Customer Content and will only process it on behalf of and subject to the instructions of our respective customers (the data controllers or businesses with respect to such content, under applicable privacy laws).

Personal Information. In this privacy notice, our use of the term “personal information” includes other similar terms under applicable privacy laws—such as “personal data” and “personally identifiable information.” In general, personal information includes any information that identifies, relates to, describes, or is reasonably capable of being associated, or reasonably linked or linkable with a particular individual.

2. Controller and Responsible Party

When Alert Media receives and processes personal information in order to provide our Services to customers (“Customer Data”), we will only process such Customer Data on behalf of the particular customer, in order to provide our Services to that customer. Our collection, use, disclosure and other processing of Customer Data is subject to our agreements with customers and their written instructions. For the purposes of the EU General Data Protection Regulation and other relevant data protection laws, Alert Media is a “processor” and “service provider” under applicable privacy laws for Customer Data, and our customers are the “controllers” or “businesses” for their respective Customer Data.

The controller of your personal information collected pursuant to this Policy (not including Customer Data) is:

Alert Media Inc.
901 S Mopac Expressway, Building 3, Suite 500, Austin, TX 78746 United States
legal@alertmedia.com

3. Collection of Information

The personal information that we collect and process will vary depending upon the circumstances. You do not have to provide us with your personal information to access much of the Site. If you choose not to disclose certain information, you can still visit our Site, but you will not be able to create an account with us, you may be unable to access certain Services and we may be unable to fully respond to your inquiries.

Sources of Personal Information. We collect personal information directly from individuals, automatically related to the use of our Site and Services, and in some cases, from third parties, as described in this section.

Information Collected Directly. We may collect personal information about you directly from you or from your company or organization. For example, when you fill out a ‘Contact Us’ form, signup for our mailing lists, register for events we host or sponsor, or otherwise provide us information through the Site, we may collect personal information such as:

  • name, company name, and title/position
  • email address, phone number, mailing address and contact details
  • job title, other company information (such as country and industry sector)
  • contact preferences and interests
  • business affiliations
  • customer (and authorized user) account information (to access various parts of the Platform, and to create events and webinars) – name, email address, telephone number, company name, and other information necessary to confirm that you are an authorized user of a customer (where relevant)
  • other information related to your request or inquiry

Automatically-Collected Information. We use cookies, log files, pixel tags, local storage objects, and other tracking technologies to automatically collect information when users access or use the services or visit the Site, such as IP address, general location information, domain name, page views, a date/time stamp, browser type, device type, device ID, Internet service provider, referring/exit URLs, operating system, language, clickstream data, and other information about the links clicked, features used, size of files uploaded, streamed or deleted, and similar device and usage information. For more information, see the Cookies and Similar Devices section below.

Information Collected from Third Parties. We may collect personal information about you from third party sources, such as our enterprise clients, social media platforms, public sources, service providers, platform partners and third parties to whom you have expressed interest in our products and services, as well as information that you shared on social media platforms (subject to the respective platform terms and applicable laws).

4. Purposes of Use and Legal Bases for Processing Personal Information

We may collect, use, disclose, and otherwise process your personal information for the purposes described in this section.

4.1. Legal Bases for Processing Personal Information (where applicable)

The EU General Data Protection Regulation (GDPR) and other relevant laws (such as the UK Data Protection Act or the Brazilian General Data Protection Law (LGPD)), require that we inform you of the legal bases for our processing of your personal information. Pursuant to the GDPR and other similar laws we may process personal information for the following legal bases:

  • Performance of contract: processing of your personal information which is required for us to perform obligations or exercise rights under contracts that you may have with us (for example, if you use our Services).
  • Compliance with laws: to comply with our legal obligations (for example, maintaining information in accordance with tax, audit, or company law requirements and responding to legal process).
  • Our legitimate business interests: in furtherance of our legitimate business interests including:
    • to facilitate your participation in interactive features you may choose to use on our websites and services and to personalize your experience with the services.
    • to correspond with you, notify you of events or changes to our Services, or otherwise respond to your queries and requests for information.
    • to send advertising material via email, such as surveys and promotions (except where consent is required under applicable laws).
    • to provide and personalize our website and content.
    • for data analysis, audits, fraud monitoring and prevention, and developing new products, enhancing, improving or modifying our websites, identifying usage trends, determining the effectiveness of our promotional campaigns and operating and expanding our business activities.
    • to protect and defend our legal rights and interests and those of third parties.
  • With your consent: where applicable laws require that we obtain your consent to collect and process your personal information, we will obtain your consent accordingly. When we obtain your consent, the GDPR (where it applies) and other similar laws give you the right to withdraw your consent without penalty. You can do this at any time by contacting us using the details at the end of this Privacy Policy.

4.2. Use and Processing of Personal Information

We may collect, use, and otherwise process your personal information as described in this section. Where GDPR or other similar relevant laws apply, we have set forth the legal bases for such processing (see above for further explanation of our legal bases) in parenthesis, below. While the purposes for which we may process personal information will vary depending upon the circumstances, in general we use, disclose and process personal information for the following business and commercial purposes:

  • Operating Site and Services and providing related support: to provide and operate the Site and Services, communicate with you about your use of the Site and our Services, provide troubleshooting and technical support, respond to your inquiries, fulfill your orders and requests, communicate with you, and for similar service and support purposes. (performance of contract; our legitimate business interests)
  • Responding to requests: to respond to your inquiries and requests. (performance of contract)
  • Analyzing and improving the Site, our Services, and our business: to better understand how users access and use the Site and our Services, as well as other products and offerings, both on an aggregated and individualized basis, to administer, monitor, and improve our Services, for our internal purposes, and for other research and analytical purposes. (our legitimate business interests)
  • Personalizing experiences: to tailor content we may send or display on the Site, including to offer location customization and personalized help and instructions, and to otherwise personalize your experiences. (our legitimate business interests)
  • Advertising and marketing: to promote Alert Media’s Services on third-party websites, as well as for direct marketing purposes, including to send you newsletters, customer alerts and information we think may interest you. If you are located in a jurisdiction that requires opt-in consent to receive electronic marketing messages, we will only send you such messages if you opt-in to receive them. (our legitimate business interests; performance of contract)
  • Protecting our legal rights and preventing misuse: to protect the Site, Service and our business operations; to prevent, detect and investigate fraud, misuse, harassment or other types of unlawful activities; where we believe necessary to investigate, prevent or take action regarding illegal activities, suspected fraud, situations involving potential threats to the safety or legal rights of any person or third party, or violations of this Policy and our applicable terms of service and agreements. (our legitimate business interests; compliance with laws)
  • Complying with legal obligations: to comply with the law or legal proceedings. For example, we may disclose information in response to subpoenas, court order, and other lawful requests by regulators and law enforcement, including responding to national security or law enforcement disclosure requirements. (compliance with laws)
  • Related to our general business operations: to consider and implement mergers, acquisitions, reorganizations, and other business transactions, and where necessary to the administration of our general business, accounting, recordkeeping and legal functions. (our legitimate business interests; compliance with laws)

Aggregate, De-identified or Anonymous Data. We also create and use aggregate, anonymous and de- identified data to assess, improve and develop our business, products and the Services, and for similar research and analytics purposes. This information is not generally subject to the restrictions in this Policy, provided it does not identify and could not be used to identify a particular individual.

5. Disclosures of Personal Information

In general, we may disclose personal information as follows:

  • Affiliates and subsidiaries: to our affiliate and subsidiaries, whose handling of your personal information is subject to this Policy.
  • Service providers: to companies to perform certain business-related functions. Examples of such functions include mailing information, maintaining databases, developing new services, enhancing current services, and processing payments. When we employ another company or individual to perform a function of this nature, we only provide them with the information that they need to perform their specific function.
  • Enterprise users: if you use, access or communicate with us about our Services on behalf of your company (our customer), we may share personal information about your access, and your communications or requests, with the relevant enterprise customer.
  • Third Party applications and services: If you elect to use one or more third party applications that interoperate with Alert Media’s service, those applications may be given access to data (which may include personal information) on Alert Media’s systems generated in connection with your use of our Services. Please remember that Alert Media is not responsible for the policies and practices of third-party application providers, and Alert Media shall have no liability arising from any action of any such provider as it concerns your data or information or otherwise. In connection with your use of any such third-party applications, please review carefully the applicable privacy policies each such third-party application provider to become familiar with their policies and practices as it concerns your data and information.
  • In response to legal process: in order to comply with the law, judicial proceedings, a court order, or other legal process, such as in response to a subpoena.
  • To protect our rights: where we believe it is necessary to investigate, prevent or take action regarding illegal activities, suspected fraud, situations involving potential threats to the safety of any person, violations of the Alert Media Terms of Use or other customer agreements, or this Policy, to respond to claims asserted against us or, or as evidence in litigation in which we are involved.
  • Business transfers: as part of any merger, sale, and transfer of our assets, acquisition or restructuring of all or part of our business, bankruptcy, or similar event, including related to due diligence conducted prior to such event where permitted by law.

Aggregate, De-identified or Anonymous data. We may share aggregate, anonymous or de-identified data with third parties for research, marketing, analytics and other purposes, provided such information does not identify a particular individual.

6. Security of Information

We have implemented safeguards to protect personal information in our possession from loss, misuse, and unauthorized access, disclosure, alteration, and destruction. However, no method of transmission over the Internet or method of electronic storage is, however, 100% secure. Therefore, while we strive to use commercially acceptable means to protect your personally identifiable information, we cannot guarantee its absolute security.

7. Retention Period

We will retain your personal information for the period necessary to fulfill the purposes outlined in this Policy unless a longer retention period is required or permitted by law. We may retain personal information for longer where required by our regulatory obligations, professional indemnity obligations, or where we believe it is necessary to establish, defend or protect our legal rights and interests or those of others. When Alert Media receives personal information from customers and acts as a data processor or service provider, we abide by the retention period set forth by our customers. We encourage you to contact your organization with any questions regarding the length of the period your data is retained.

8. EU-U.S. Privacy Shield

Alert Media complies with the EU-U.S. Privacy Shield Framework, as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of Customer Data (including personal information) transferred from the European Union to the United States. Alert Media has certified to the Department of Commerce that it adheres to the Privacy Shield Principles, with respect to Customer Data. If there is any conflict between the terms in this privacy policy and the Privacy Shield Principles, the Privacy Shield Principles shall govern. To learn more about the Privacy Shield program, and to view our certification, please visit https://www.privacyshield.gov/. As required under the principles, when Alert Media receives information under the Privacy Shield and then transfers it to a third-party service provider acting as an agent on Alert Media’s behalf, Alert Media has certain liability under the Privacy Shield if both (i) the agent processes the information in a manner inconsistent with the Privacy Shield and (ii) Alert Media is responsible for the event giving rise to the damage.

In compliance with Privacy Shield principles, Alert Media will offer individuals the opportunity to choose (opt out) whether their personal information is (i) to be disclosed to a third party (not including a service provider, the relevant enterprise customer, or legally required disclosures) or (ii) to be used for a purpose that is materially different from the purpose(s) for which it was originally collected or subsequently authorized by the individuals. To submit this opt out request, simply contact Alert Media at legal@alertmedia.com.

In compliance with the Privacy Shield Principles, Alert Media commits to resolve complaints about our collection or use of your personal information. European Union individuals with inquiries or complaints regarding our Privacy Shield policy should first contact Alert Media by email at legal@alertmedia.com, or by mail to the following address:

Alert Media, Inc.
901 S MoPac Expy
Building 3, Suite 500
Austin, Texas 78746

Alert Media has further committed to refer unresolved Privacy Shield complaints to JAMS, an alternative dispute resolution provider located in the United States. If you do not receive timely acknowledgment of your complaint from us, or if we have not resolved your complaint, please contact or visit JAMS for more information or to file a complaint here: https://www.jamsadr.com/eu-us-privacy-shield. The services of JAMS are provided at no cost to you.

Residents of the European Union may elect to arbitrate unresolved complaints but prior to initiating such arbitration, you must: (1) contact Alert Media and afford us the opportunity to resolve the issue; (2) seek assistance from Alert Media’s designated independent recourse mechanism above; and (3) contact the U.S. Department of Commerce (either directly or through a European Data Protection Authority) and afford the Department of Commerce time to attempt to resolve the issue. Each party shall be responsible for its own attorney’s fees. Please be advised that, pursuant to the Privacy Shield, the arbitrator(s) may only impose individual-specific, non-monetary, equitable relief necessary to remedy any violation of the Privacy Shield Principles with respect to the individual. Alert Media is subject to the investigatory and enforcement powers of the U.S. Federal Trade Commission (FTC).

In addition to the rights granted to Alert Media users to access, modify, and delete data we have collected from those users, some international users (including those whose information we collect under the Privacy Shield) have certain legal rights to access certain information we hold about them and to obtain its deletion. To exercise those rights, these users may contact us at legal@alertmedia.com with their request. If your request relates to Customer Data, we will refer your request to the relevant customer (the “controller” for your personal information in such cases).

Please note: on July 16, 2020 the European Court of Justice invalidated the EU-US Privacy Shield Program as an adequacy mechanism for transfers of personal data to the United States. Alert Media will continue to comply with its Privacy Shield commitments for so long as it remains an active participant in the program. In addition, we will work with clients to implement additional adequacy measures where necessary under applicable data protection laws in the European Economic Area (EEA) and the United Kingdom (UK), such as the EU standard contractual clauses for the transfer of personal data to processors established in third countries (“Standard Contractual Clauses”).

9. Children

Alert Media is not intended for or directed to persons under the age of 18. Any person who provides their information to Alert Media represents to us that they are 18 years of age or older.

10. Cookies and Web Beacons

We use a variety of technologies on our Site. Among these are cookies: a text-only string of information that a website transfers to the cookie file of the browser on your computer so that the website can remember your browser in the future. A cookie will typically contain the name of the domain from which the cookie has come, the “lifetime” of the cookie, and a value, usually a unique number. When you visit our Site, open our email, encounter our services online (including on one of our customer’s websites), or click on one of our banner ads or videos, we or an authorized third party may send you a cookie.

Cookies may be used by us in many ways: they allow us to verify the login status of customers using products or services linked directly with our Site, track point of entry to point of registration for those users participating in our affiliate signup programs, track and measure the success of a particular marketing campaign, provide you with improved customer service and provide you with more relevant content. Cookies also allow us to track overall site usage and determine areas users prefer, as well as enable us to make your visit to our Site easier by recognizing you when you return and help to provide you with a customized experience.

Information gathered through usage of a cookie is not linked to any personal identifying information, unless you become a trial or paying customer. Once you submit personally identifiable information on our Site (for example, by signing up to be a trial or paying customer or by signing up for a seminar or white paper), we may link such information with cookies or other identifiers that are associated with your visit(s) to our Site. You have the ability to accept or decline cookies by modifying the settings in your browser. If you choose to disable cookies, you may still use our Site; however, you may have limited access to some areas within our Site or a different experience. For more information on how to manage cookies in your web browser, see https://www.aboutcookies.org.

Some of our web pages, emails, and other online content may contain electronic images provided by us or authorized third parties known as web beacons, also known as single-pixel GIFs, which are invisible graphical images. These web beacons allow us to count users who have visited our Site, seen our ads, or opened our email, and to track whether messages are shared using our social share features and, once shared, whether these messages are opened by the recipient. In addition, when you click on a link in an email, we record this individual response to allow us to customize our offerings to you. Web beacons collect only limited information, such as a cookie identifier, time and date of a page being viewed, and a description of the page on which the web beacon resides. Web beacons cannot be declined when delivered using a regular web page, but they can be refused when delivered by email. If you do not wish to receive web beacons by email, you will need to disable HTML images or refuse HTML (select text only) emails via your email software. We may share non-personally identifying information with third parties, such as the media, industry observers or potential customers or partners.

11. Links to Other Sites

This Site may contain links to other sites that are not owned or controlled by us. Please be aware that Alert Media is not responsible for the privacy policies of such other sites. We encourage you to be aware when you leave our site and to read the privacy policies of each and every website that collects personally identifiable information. This Policy applies only to information collected by this Site.

12. Changes to this Privacy Policy

We may change this Policy by posting a new version of this Policy on this Site which it is your responsibility to review. We encourage you to periodically review this Policy to stay informed about our privacy practices. If the changes we make to this Policy will materially affect the way we use or disclose your personal information, we will endeavor to notify you in advance of the change, such as by sending a notice to the primary email address associated with your account or by posting a notice on the Site.

13. Contacting Alert Media

For all inquiries concerning this Policy and the Site or Services, please contact us.

14. Additional Information for Certain Jurisdictions

In this section, we provide additional information as required by certain privacy and data protection laws.

14.1. Data Subject Rights Under the GDPR and UK Data Protection Act

To the extent that the GDPR or the UK Data Protection Act applies to Alert Media’s processing of your personal information, you may have the following rights in relation to that personal information:

  • to obtain from us confirmation as to whether or not personal information concerning you is being processed, and where that is the case, to request access to the personal information. The accessed information includes – among others – the purposes of the processing, the categories of personal information concerned, and the recipients or categories of recipient to whom the personal information have been or will be disclosed. You have the right to obtain a copy of the personal information undergoing processing. For further copies requested by you, we may charge a reasonable fee based on administrative costs;
  • to correct any personal information that we hold about you;
  • to have your personal information removed under certain circumstances unless continue processing is necessary by law;
  • to have the processing of your personal information restricted where you dispute its accuracy, if you think its processing is unlawful, or if you otherwise object to its processing, or when we no longer needs your personal information and you need it in relation to a legal claim;
  • to receive copies of your personal information under certain circumstances;
  • to object at any time to any processing of your personal information which has our legitimate interests as its legal basis. You may exercise this right without incurring any costs. If you raise an objection, we have an opportunity to demonstrate that we have compelling legitimate interests which override your rights and freedoms. The right to object does not exist, in particular, if the processing of your personal information is necessary to take steps prior to entering into a contract or to perform a contract already concluded;
  • to request that we change the manner in which we contact you for marketing purposes. You can request that we do not transfer your personal information to unaffiliated third parties for the purposes of direct marketing or any other purposes;
  • to obtain a copy of, or reference to, the safeguards under which your personal information is transferred outside the EU/EEA/UK. We may redact data transfer agreements to protect commercial terms; and
  • to complain to your national data protection regulator if you feel that any of your personal information is not being processed in accordance with the GDPR.
  • to withdraw your consent, where the processing of your personal information is based on consent (see the Purposes and Use of Personal Information section above); if you withdraw your consent we will stop processing your personal information, unless we have another legal basis for doing so.

To exercise any of these rights, make a complaint, or request any additional information, please contact us at 901 S Mopac Expy, Bldg 3, Suite 500, Austin, TX 78746 United States or legal@alertmedia.com. Please note that we may rely on applicable exemptions under EU, Member State or UK law in order to deny part or all of your request. If we do so, we will inform you when responding to your request.

Customer Data. If you would like to submit a request related to Customer Data, you should submit your request directly to the relevant Customer. If we receive a request from a data subject related to Customer Data, we will attempt to identify and notify the relevant customer of the request and will provide reasonable assistance as required by law to support that customer in responding to a relevant data subject request.

14.2. Additional Information for California Residents

In this section, we provide additional information to California residents about how we handle their personal information, as required under California privacy laws including the California Consumer Privacy Act (“CCPA”). This section does not address or apply to our handling of publicly available information lawfully made available by state or federal government records or other personal information that is exempt under the CCPA.

A. Categories of Personal Information Under the CCPA (Last Updated: July 24, 2020)

While our collection, use and disclosure of personal information varies based upon our relationship and interactions with you, in this section we describe, generally, how we have collected and disclosed personal information about consumers in the prior 12 months (from the Last Updated date above).

Categories of Personal Information Collected and Disclosed. The table below identifies the categories of personal information (as defined by the CCPA) we have collected about consumers, as well as how we have disclosed such information for a business purpose. For more information about the business and commercial purposes for which we collect, use and disclose personal information, please see the Use of Information and the Disclosures of Information sections above.

Personal Information Collected May We Disclose This Information? Categories of Third Parties to Whom We May Disclose this
Information
Categories Description
Identifiers Includes direct identifiers, such as name, alias user ID, username and account number; email address, phone number, address and other contact information; IP address and other online or unique identifiers. Yes • service providers
• advisors and agents
• government entities and law enforcement
• affiliates and subsidiaries
• advertising networks
• data analytics providers
• social networks
• internet service providers
• operating systems and third- party platforms and applications
Customer Records Includes personal information, such as name, account name, user ID, contact information, employment information and financial or payment information), that individuals provide us in order to purchase or obtain our products and services. For example, this may include information collected when an individual registers for an account, purchases or orders our products and services, or enters into an agreement with us related to our products and services. Yes • service providers
• advisors and agents
• government entities and law enforcement
• affiliates and subsidiaries
• internet service providers
• operating systems, third-party platforms and applications
Commercial Information Includes records of products or services purchased, obtained, or considered, or other purchasing or use histories or tendencies. For example, this may include demographic information that we receive from third parties in order to better understand and reach our customers. Yes • service providers
• advisors and agents
• government entities and law enforcement
• affiliates and subsidiaries
Usage Data Includes browsing history, clickstream data, search history, access logs and other usage data and information regarding an individual’s interaction with our websites, mobile apps and other Services, and our marketing emails and online ads. Yes • service providers
• advisors and agents
• government entities and law enforcement
• affiliates and subsidiaries
• advertising networks
• data analytics providers
• social networks
Geolocation Data Includes precise location information about a particular individual or device. Yes • service providers
• advisors and agents
• government entities and law enforcement
• affiliates and subsidiaries
• internet service providers
• operating systems, third-party platforms and applications
Audio, Video and Electronic Data Includes audio, electronic, visual, thermal, olfactory, or similar information such as, thermal screenings and CCTV footage (e.g., collected from visitors to our office, photographs and imagesthat you provide us or post to your profile) and call recordings of customer support calls). Yes • service providers
• advisors and agents
• government entities and law enforcement
• affiliates and subsidiaries
Professional Information Includes professional and employment-related information (such as current and former employer(s) and position(s), business contact information and professional memberships). Yes • service providers
• advisors and agents
• government entities and law enforcement
• our affiliates and subsidiaries
Education Information Information about an individual’s educational history (such as the schools attended, degrees you were awarded, and associated dates) Yes • service providers
• advisors and agents
• government entities and law enforcement
• our affiliates and subsidiaries
Protected Classifications Includes characteristics of protected classifications under applicable laws, such as disability information and medical conditions (e.g., which we may collect in order to make available appropriate accommodations for events and other activities we host.) Yes • service providers
• advisors and agents
• government entities and law enforcement
• our affiliates and subsidiaries
Inferences Includes inferences drawn from other personal information that we collect to create a profile reflecting an individual’s preferences, characteristics, predispositions, behavior, attitudes, intelligence, abilities or aptitudes (e.g., we may analyze personal information in order to identify the information that may be most relevant to a customer, so that we can better reach them with relevant content. Yes • service providers
• advisors and agents
• our affiliates and subsidiaries

Do We “Sell” Personal Information? Under the CCPA, a “sale” includes disclosing or making available personal information to a third-party in exchange for monetary compensation or other benefits or value. While we do not disclose personal information to third parties in exchange for monetary compensation, we may disclose or make available certain categories of personal information to third parties in order to receive certain benefits or services, such as when we make browsing information available to third party ad companies (through third party tags on our Sites) in order to improve and measure our ad campaigns and reach users with more relevant ads and content. As defined by the CCPA, we may “sell” Usage Data and Identifiers to third party advertising networks and data analytics providers.

Sources of Personal Information. As further described in the Collection of Personal Information section above, we may collect personal information from the following sources:

  • directly from the individual
  • from our enterprise clients
  • advertising networks
  • data analytics providers
  • social networks
  • internet service providers
    operating systems, third party platforms and applications
  • government entities and public records
  • data aggregators

B. California Residents’ Rights

CCPA Rights. In general, California residents have the following rights with respect to their personal information:

  • Do-not-sell (opt-out): to opt-out of our sale of their personal information. While we may “sell” personal information as defined by the CCPA, we do not sell personal information about California consumers who we know are younger than 16 years old. California residents may opt out of sales of their personal information by us, as explained below.
  • Right of deletion: to request deletion of their personal information that we have collected about them and to have such personal information deleted (without charge), subject to certain exceptions.
  • Right to know: with respect to the personal information we have collected about them in the prior 12 months, to require that we disclose the following to them (up to twice per year and subject to certain exemptions):
    • categories of personal information collected;
    • categories of sources of personal information;
    • categories of personal information about them we have disclosed for a business purpose orsold;
    • categories of third parties to whom we have sold or disclosed for a business purpose theirpersonal information;
    • the business or commercial purposes for collecting or selling their personal information; and
    • a copy of the specific pieces of personal information we have collected about them.
  • Right to non-discrimination: the right not to be subject to discriminatory treatment for exercising their rights under the CCPA.

Submitting CCPA Requests. California residents may submit CCPA requests to know (access) and requests to delete their personal information] through one of the following methods:

In addition, California residents may opt out of “sales” of their personal information by us (as described above) by using our preference manager http://www.alertmedia.com/privacy-requests/ (which enables them to opt out of “sales” via third party tags and cookies on our Site).

When you submit a request to know or a request to delete, we will take steps to verify your request by matching the information provided by you with the information we have in our records. You must complete all required fields on our webform (or otherwise provide us with this information via the above toll-free number). In some cases, we may request additional information in order to verify your request or where necessary to process your request. If we are unable to adequately verify a request, we will notify the requestor. Authorized agents may initiate a request on behalf of another individual by submitting a request here; authorized agents will be required to provide proof of their authorization and we may also require that the relevant consumer directly verify their identity and the authority of the authorized agent.

For more information about our privacy practices, you may contact us using our contact us page.