The American Red Cross on Disaster Preparedness
When disaster strikes, thousands of American Red Cross employees and volunteers work tirelessly to provide immediate aid and assist in recovery. However, the Red Cross must ensure the safety of their own team before they can help others.
Jennifer Pipa, VP of Disaster Programs at American Red Cross, oversees the development, implementation, and continuous improvement of disaster services programs. In this episode, she offers her expert advice on how emergency managers can improve their organization’s preparedness and response programs to better protect their people.
Jennifer discusses:
- How to use situational awareness to pivot and adapt response protocols
- The importance of monitoring and identifying threats to proactively prepare and inform impacted individuals
- Why you should continuously assess and improve your communication strategies
- How organizations can support their local communities and American Red Cross chapters before and after a disaster
The Employee Safety Podcast is hosted by Peter Steinfeld, SVP of Safety Solutions at AlertMedia.
You can find this interview and many more by following The Employee Safety Podcast on Apple Podcasts, Spotify, or subscribing directly on our website.

More Episodes You May Be Interested In
-
Top Threats Shaping Organizational Risk in 2026Organizations faced a record number of interconnected threats in 2025, from global political volatility and multi-city protests to emerging technology disruptions and extreme weather events. The sheer volume and variety of incidents forced leaders to rethink how they monitor risk, protect employees, and maintain business continuity in an increasingly unpredictable world. In this episode, AlertMedia’s…
-
Tips for Improving Your Business Recovery EffortsBusiness recovery plans succeed when they include two crucial components: a prioritized list of operations to restore first and strategies for setting recovery expectations well in advance of an incident. In this episode, Kye Kolar, Business Continuity Manager at Dimensional Fund Advisors, explains why post-incident recovery depends more on empowered employees than on static documents…
-
A Leader’s Guide to Building Organizational ResilienceLeadership can play a crucial role in fostering resilience by including employees in important decisions that directly impact their roles. In this episode, organizational resilience expert Dr. Atyia Martin explains why inclusion is critical and provides additional advice for leaders on how to avoid or repair internal dynamics that can hinder resilience. Dr. Martin also introduces…



