How to Build a Proactive Protective Intelligence Program
Corporate security is at a turning point. With rising acts of violence and grievance-driven threats, protective intelligence is no longer confined to executive protection. Melissa Newberg, Global Head of Intelligence at Seerist, explains why it’s becoming the standard operating model for modern security teams.
Drawing on her experience building a protective intelligence program at Meta, Melissa outlines how organizations can shift from chasing isolated threats to analyzing big-picture patterns and trends to mitigate potential risk.
Episode highlights:
- Balancing real-time social media monitoring with trend tracking
- How to deliver stronger protection with limited resources
- Why private groups, encrypted apps, and AI-generated content make online threats harder to spot
The Employee Safety Podcast is hosted by Peter Steinfeld, SVP of Safety Solutions at AlertMedia.
You can find this interview and many more by following The Employee Safety Podcast on Spotify or Apple Podcasts.

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