Incorporating External Communications Into Crisis Management
Effective external communications are a critical part of crisis management. But when a crisis event occurs, many companies struggle with acquiring factual information and responding in a way that doesn’t cause undue panic.
In this episode, Larry Robert, VP of Business Continuity and Risk Management at Rockland Trust, joins Peter to break down the challenges of external communication and offer advice on how companies should approach it.
What we talked about:
- The framework for building an effective business continuity program
- Common internal and external communication challenges and how to solve them
- Implementing a mass notification tool for faster crisis response
- The importance of crisis management training for employees
Resources mentioned during the podcast:
The Employee Safety Podcast is hosted by Peter Steinfeld, SVP of Safety Solutions at AlertMedia.
You can find this interview and many more by subscribing to The Employee Safety Podcast on Apple Podcasts, Spotify, or here.

More Episodes You May Be Interested In
-
Intelligence-Led Security in an Age of Information OverloadHaving more intelligence does not guarantee better security decisions. Mike Evans, Director of the Risk Intelligence Center at Securitas Risk Intelligence, explains why organizations often struggle to turn growing volumes of threat data into meaningful action. Mike shares how intelligence-led security helps organizations move from reactive reporting to proactive decision-making. He also explains why context,…
-
The Strategy Behind High-Performing Safety CulturesToo often, organizations measure safety by what went wrong instead of what must go right. Shawn Galloway, Best-Selling Author and CEO of ProAct Safety, explains how leaders can focus on the behaviors, decisions, and systems that create stronger safety performance. Shawn challenges leaders to look beyond injury rates and “let’s fail less” thinking to focus…
-
How Macy’s, Inc. Executes Crisis Management at ScaleWhat does crisis management look like when you’re responsible for over 90,000 employees across hundreds of locations? At Macy’s, Inc., there’s no one-size-fits-all response. Vamsi Revuru, Lead for Enterprise Resiliency and Crisis Management, shares how his team navigates fast-moving incidents and large-scale disruptions. He explains how Macy’s executes crisis management in real time, where centralized…




