CUSTOMER SPOTLIGHT

Krucial Staffing Aids the Fight Against COVID-19 in Hard-Hit Communities With AlertMedia

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Efficiency

Enables the organization to share critical information with more than 4,000 medical reservists across the U.S. within seconds.

Operations

Simplifies complex logistics tasks such as assignment scheduling, flight and hotel bookings, and daily shuttle departures.

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Visibility

Gives Krucial Staffing’s leadership team the insights they need to quickly assemble and get real-time data on staff deployments.

Well-being

Allows the organization to stay connected with dispersed workers, keeping morale up and reducing stress in challenging environments.

Industry
Staffing & Recruiting

Locations
Dispersed Workforce

Employees
4,000

Products
Emergency Communication Software
Primary Uses
Emergency, Operations, Business Continuity

Since the devastating 2011 Joplin tornado, Kansas-based emergency staffing firm Krucial Staffing has supplied clinical and non-clinical staff—such as nurses and paramedics—to any location requiring urgent assistance or long-term recovery support. Born out of the need for a staffing company that understood the unique demands of emergency response and disaster recovery, the organization has deployed large volumes of staff across different disciplines to support local healthcare providers in the wake of natural disasters, border crises, and all emergencies in between.

To quickly communicate with and organize its pool of 4,000 skilled medical professionals across the U.S.—which Krucial Staffing calls its reservists—the organization needed a modern, reliable emergency communication system. Using the multi-channel, two-way communication capabilities of AlertMedia, Krucial Staffing can streamline operations, automate scheduling, and efficiently coordinate complex logistics when disasters strike. When the COVID-19 pandemic hit the U.S., Krucial Staffing was able to quickly reach and activate thousands of medical workers to augment local hospital operations and provide medical surge staffing in hard-hit areas such as New York. With AlertMedia, Krucial Staffing can rapidly and seamlessly deploy critical medical personnel to where they are needed most, improving patient outcomes and saving lives.

Communicating instantly and effectively with a dispersed workforce when disaster strikes

As told to AlertMedia by Brian Cleary, CEO at Krucial Staffing

At Krucial Staffing, the ability to appropriately match and rapidly deploy workers to short-term, temporary assignments in support of disaster relief and recovery efforts is central to the organization’s business model. But with thousands of medical professionals across the U.S. that have signed up as reservists for Krucial Staffing—coupled with the fluid and rapidly evolving nature of emergencies—communication can be a challenge.

Prior to AlertMedia, Krucial Staffing used a standalone text messaging solution to communicate critical information to its reservists, but the organization soon realized the constraints of the platform. “The communication platform we used prior to AlertMedia had a lot of limitations. We could only send messages over text and there was no way to ensure our people actually received the message,” says Brian Cleary, CEO of Krucial Staffing. “We knew we needed a more robust communication solution given the type and severity of disasters we respond to.”

“The communication platform we used prior to AlertMedia had a lot of limitations. We could only send messages over text and there was no way to ensure our people actually received the message.”

Following a critical event like a natural disaster or disease outbreak, the speed of emergency response has a direct impact on health and safety outcomes. But since the interest and availability of Krucial Staffing’s reservists can change at any time, matching the right workers to new deployment opportunities was a manual, time-consuming process. Adds Cleary, “To get healthcare workers to the front lines faster, we needed a more efficient way to identify which reservists were interested in any given deployment opportunity.”

For reservists that were traveling or had already reached their assigned deployment location, Krucial Staffing also needed to be able to communicate time-sensitive announcements and logistics details to ensure worker safety, well-being, and preparedness. From confirming workers had personal protective equipment (PPE) to sharing important payroll information, Krucial Staffing needed to ensure the right messages got to the right people, at the right time.

“To get healthcare workers to the front lines faster, we needed a more efficient way to identify which reservists were interested in any given deployment opportunity.”

Audience communication features ensure message deliverability and capture real-time feedback

When Krucial Staffing began its search for a modern emergency communication system, a partner company of theirs that had been using AlertMedia suggested to Cleary that he look into the solution. “AlertMedia was introduced to us through a referral from one of our partners, BCSF. Between their overwhelmingly positive feedback and seeing how intuitive the platform was during the demo, I knew AlertMedia was the right choice,” says Cleary.

To quickly and reliably reach Krucial Staffing’s medical reservists—who are often either traveling or working in a hectic hospital environment—multi-channel communication is essential. With AlertMedia, Krucial Staffing can reach workers within seconds over text, email, voice call, and mobile app. And with dynamic groups, Krucial Staffing can also segment and communicate with workers based on their location, job role, or any other attribute. This ensures the company’s reservists receive only relevant notifications, improving engagement and preventing alert fatigue. “Healthcare workers aren’t in front of their email all day. The ability to send a targeted message across multiple communication channels increases the likelihood that a message will be received and acted upon quickly,” says Cleary.

“Healthcare workers aren’t in front of their email all day. The ability to send a targeted message across multiple communication channels increases the likelihood that a message will be received and acted upon quickly.”

Particularly valuable to Krucial Staffing are AlertMedia’s audience communication features, which include two-way messaging, surveys, and read receipt confirmations. Using the system’s survey functionality, for example, Krucial Staffing can rapidly see which workers are available for any given assignment. “Survey notifications help us get real-time insights into staff availability. This helps us work more efficiently and reduce the administrative burden of staff scheduling, which is fundamental to a rapid emergency response.”

“With our previous, one-way text messaging solution, it was the equivalent of sending a message into a black hole and hoping our staff received the message. With AlertMedia’s read receipts, we can quickly verify who got the message and who needs a nudge,” says Cleary. To this end, the AlertMedia platform can also automatically resend any notification to only those workers who didn’t read or respond to the first message. “We have a million moving pieces and operate in rapidly evolving emergency situations, so the message verification function has been a simple but effective way for us to ensure we’re all on the same page.”

Given the geographically dispersed nature of Krucial Staffing’s workforce, the intuitive design of AlertMedia has also been instrumental to the successful implementation and adoption of the platform. “AlertMedia is so easy to get up and running with hardly any end-user training. Anybody, regardless of technical expertise, can navigate and use the system with ease,” Cleary adds.

“AlertMedia is so easy to get up and running with hardly any end-user training. Anybody, regardless of technical expertise, can navigate and use the system with ease.”

Streamlining operations, automating staff scheduling, and simplifying complex logistics

With AlertMedia, Krucial Staffing is able to efficiently mobilize its workforce when disasters strike to support healthcare workers and communities in need. With rapid, two-way communication, Krucial Staffing can safeguard message deliverability, avoid confusion in chaotic situations, and boost morale and satisfaction among its reservists.

When the coronavirus pandemic hit the U.S. in March 2020, Krucial Staffing had already implemented the AlertMedia platform across the organization and was able to rapidly start using it to coordinate its COVID-19 response efforts. “While we hadn’t anticipated a pandemic when we purchased AlertMedia, the system allows us to ensure we are always ready to respond swiftly and effectively to any type of emergency our country may face.”

Krucial Staffing has relied on AlertMedia during the pandemic to streamline operations and manage the complex logistics involved with getting nurses and other healthcare workers to COVID-19 hotspots. With AlertMedia’s survey functionality, the organization was able to efficiently match available reservists to assignments in New York—one of the epicenters of the pandemic in the U.S.—at healthcare facilities needing additional staff to manage the influx of COVID-19 patients.

“While we hadn’t anticipated a pandemic when we purchased AlertMedia, the system allows us to ensure we are always ready to respond swiftly and effectively to any type of emergency our country may face.”

Using AlertMedia, Krucial Staffing was also able to communicate important announcements and travel details, such as how assigned reservists could book their free flight donated by JetBlue or receive free meals being donated to healthcare workers by a number of different organizations. With nurses spread across various hotels in the New York City area, Krucial Staffing also used AlertMedia to share the daily shuttle schedule to and from local hospitals and the hotel. To enhance staff well-being, the organization even used the system to provide mindfulness and meditation resources to nurses to help them cope with the stress and strain of responding to the COVID-19 crisis.

“AlertMedia has contributed greatly to Krucial Staffing’s success during the pandemic. When the pandemic first hit, we already had the strong backbone of AlertMedia in place to quickly assemble and get real-time data on our staff deployments,” says Cleary. “From allowing us to easily coordinate scheduling availability to deploying healthcare workers to COVID-19 hotspots, AlertMedia really came to our rescue and made it easy for us to help those in need during a chaotic time.”

“AlertMedia has contributed greatly to Krucial Staffing’s success during the pandemic. From allowing us to easily coordinate scheduling availability to deploying healthcare workers to COVID-19 hotspots, AlertMedia really came to our rescue and made it easy for us to help those in need during a chaotic time.”

Getting healthcare workers where they are needed most to improve patient outcomes and save lives

Keeping a large, distributed workforce safe, informed, and connected is a challenge even under the best possible circumstances. In the midst of an emergency situation, it becomes nearly impossible without the help of a modern emergency communication system. With AlertMedia, Krucial Staffing has established itself as an invaluable resource and partner to hospitals around the U.S. deeply impacted by COVID-19.

Using AlertMedia to drive operational and logistical efficiencies, Krucial Staffing can get healthcare workers to the front lines faster and ensure they have the information they need to keep themselves safe and prepared while on assignment. And this, of course, translates into better patient outcomes. Cleary concludes, “AlertMedia allows us to rapidly activate and deploy critically-needed healthcare workers, getting nurses in front of patients faster. AlertMedia has absolutely had a direct impact on saving lives in New York during the COVID-19 pandemic.”

“AlertMedia has absolutely had a direct impact on saving lives in New York during the COVID-19 pandemic.”

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