CUSTOMER SPOTLIGHT

Kawasaki Relies on AlertMedia to Keep Employees Connected During Critical Events

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Safety

Protects employees and ensures business continuity during critical events

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Communications

Keeps a geographically dispersed workforce informed and connected at all times

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Efficiency

Modernizes Kawasaki’s emergency communications plan to improve efficiency

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Reliability

Ensures fast, reliable delivery of critical, time-sensitive communications

Industry
Retail

Locations
6

Employees
450

Products
Emergency Communication Software

Primary Uses
Emergency, IT Outages, Inclement Weather, HR

Kawasaki Motors Corp., U.S.A. (“Kawasaki”) markets and distributes Kawasaki motorcycles, ATVs, side-by-sides, and Jet Ski ® watercraft. With a network of almost 1,100 independent retailers and close to an additional 7,400 retailers specializing in general purpose engines, Kawasaki is a market leader known for its powerful, stylish, and category-leading vehicles.

Kawasaki employs 450 people across six U.S. states—many of which are prone to severe weather and natural disasters—with approximately 250 employees based out of the organization’s Orange County, California headquarters.

To protect employee safety and ensure business continuity, Kawasaki sought improvements to how it communicated time-sensitive emergency information. Kawasaki now relies on AlertMedia’s emergency communication software to protect its business and people during critical events. From the California wildfires to daily safety concerns, putting a modern, reliable mass notification system in place has helped Kawasaki ensure the safety of their employees.

Antiquated technology couldn’t effectively reach Kawasaki’s geographically diverse organization

As told to AlertMedia by Tom Porter, former Director of Human Resources & Administration at Kawasaki.

At Kawasaki, the methods used to communicate with employees during emergency events were antiquated and time-consuming. Without any dedicated alert system, the organization was dependent on phone trees and emails. “During an emergency, it wasn’t acceptable to continue to rely on dated communication methods, especially because there is the potential for inconsistent information,” notes Tom Porter, Kawasaki’s former director of Human Resources and Administration.

“During an emergency, it wasn’t acceptable to continue to rely on dated communication methods, especially because there is the potential for inconsistent information. If you have a virus in your IT system, for example, using email to tell people not to open email isn’t ideal.”

As a geographically diverse organization, correctly identifying the right audience for specific messages also proved to be a challenge. With offices and employees in regions that can experience severe weather, Kawasaki needed a systematic approach to notify a large and diverse audience during these incidents.

HRIS integration enables HR to send targeted communications in just seconds

As told to AlertMedia by Tom Porter, former Director of Human Resources & Administration at Kawasaki.

Recognizing that new technology could enhance the organization’s critical communications and emergency preparedness, Kawasaki deployed AlertMedia’s cloud-based emergency mass notification system to reach all of its employees during critical events. After evaluating four different emergency communication systems, Kawasaki chose AlertMedia for its ease of use, ease of implementation, and affordability.

As the AlertMedia platform integrates directly with Kawasaki’s existing HR Information System (HRIS), it can easily access accurate employee data and organize employees into accessible groups based on location, department, or any other attribute that might bind an audience together.

During the recent southern California wildfires, for example, this made it easy for Kawasaki to rapidly isolate and communicate with affected employees. From the time Porter first received news of local evacuations, it only took minutes to identify the employees living within the evacuation zone, and just seconds to send an alert letting those employees know they should leave work immediately.

Flexible delivery options facilitate an effective emergency communications plan

As told to AlertMedia by Tom Porter, former Director of Human Resources & Administration at Kawasaki.

AlertMedia’s flexible communication capabilities—such as multi-channel delivery and the ability to access the platform via web or mobile application—are vital to ensuring the effectiveness of Kawasaki’s emergency communications plan. If the organization is hit with an IT virus, for example, relying on email as the only communication channel would be useless and perhaps even counterproductive. By communicating over multiple channels— including voice call, text message, email, mobile app push notification, and even social media—Kawasaki can ensure the fast, reliable delivery of critical information.

While Kawasaki was originally looking for a solution it could use during weather-related incidents, due to the flexibility and success of the platform, there are many new ways they envision using the AlertMedia system.

“We now plan to use it in many situations, such as active shooters or chemical spills. These events impact only a small number of employees, but segmenting employees by location drastically speeds communications.”

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