The American Red Cross on Disaster Preparedness
When disaster strikes, thousands of American Red Cross employees and volunteers work tirelessly to provide immediate aid and assist in recovery. However, the Red Cross must ensure the safety of their own team before they can help others.
Jennifer Pipa, VP of Disaster Programs at American Red Cross, oversees the development, implementation, and continuous improvement of disaster services programs. In this episode, she offers her expert advice on how emergency managers can improve their organization’s preparedness and response programs to better protect their people.
Jennifer discusses:
- How to use situational awareness to pivot and adapt response protocols
- The importance of monitoring and identifying threats to proactively prepare and inform impacted individuals
- Why you should continuously assess and improve your communication strategies
- How organizations can support their local communities and American Red Cross chapters before and after a disaster
The Employee Safety Podcast is hosted by Peter Steinfeld, SVP of Safety Solutions at AlertMedia.
You can find this interview and many more by following The Employee Safety Podcast on Apple Podcasts, Spotify, or subscribing directly on our website.

More Episodes You May Be Interested In
-
2026 U.S. Midterm Elections: Key Risks for OrganizationsThe 2026 U.S. midterm elections are approaching, and with them come a multitude of potential threats that could impact organizations throughout the election cycle. Sara Pratley, SVP of Global Intelligence at AlertMedia, breaks down the election-related risks her team of analysts are tracking, and shares practical steps leaders can take to protect their people and…
-
How to Build Your Security Team’s Internal BrandRobby Dunn-Bernstein, Head of Global Safety, Security, and Intelligence at a major technology company, believes a strong internal brand can help security teams earn greater influence and become more valuable partners to the business. Robby shares how his team built that brand around being innovative, trusted, and reliable. To strengthen security’s brand across the business,…
-
Lessons From a 30-Year Career in Business ResilienceThink of business resilience like a rubber band. The goal is to build an organization that can stretch when disruption hits without breaking or losing its shape. After three decades working in emergency response and business resilience, Andy Lapierre knows what makes that flexibility possible. In this conversation, Andy explores what separates organizations that react…




