The American Red Cross on Disaster Preparedness
When disaster strikes, thousands of American Red Cross employees and volunteers work tirelessly to provide immediate aid and assist in recovery. However, the Red Cross must ensure the safety of their own team before they can help others.
Jennifer Pipa, VP of Disaster Programs at American Red Cross, oversees the development, implementation, and continuous improvement of disaster services programs. In this episode, she offers her expert advice on how emergency managers can improve their organization’s preparedness and response programs to better protect their people.
- How to use situational awareness to pivot and adapt response protocols
- The importance of monitoring and identifying threats to proactively prepare and inform impacted individuals
- Why you should continuously assess and improve your communication strategies
- How organizations can support their local communities and American Red Cross chapters before and after a disaster