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Sara Pratley Joins AlertMedia as Vice President of Global Intelligence

Former CNN executive to lead AlertMedia’s fast-growing Threat Intelligence division
Sep 10, 2020

AlertMedia, the world’s leading threat monitoring and emergency communication solution, today announced that Sara Pratley joined the company as Vice President of Global Intelligence. In this new role, Sara will lead the team responsible for monitoring emerging threats and incidents worldwide and providing actionable intelligence to help keep millions of AlertMedia users safe and informed.

Sara joins AlertMedia from CNN, the global news organization with a multi-platform reach of two billion people, where she was Vice President of National News for CNN’s domestic newsgathering unit. During her decade in leadership at CNN, Sara oversaw the network’s multi-platform coverage and was known for her outstanding leadership in breaking news. She led the network’s coverage of major events, including the Boston Marathon bombings, Orlando Pulse Nightclub shooting, riots, destructive hurricanes, and more. Her strong leadership skills and ability to introduce new processes and products helped her team successfully reach and expand storytelling to a fast-growing digital audience. Prior to CNN, Sara was an Assignment Editor at local television stations in New York and Florida. She is a graduate of Syracuse University.

Today, companies face a growing number of threats that pose a significant risk to employee safety. From health crises with a global impact to localized events like wildfires or transportation disruptions, maintaining situational awareness around the clock and mobilizing an immediate response is crucial for reducing an event’s impact. AlertMedia enables organizations to drastically reduce their time-to-action by fully automating threat intelligence monitoring, impact assessment, and multi-channel communication to impacted employees.

Thousands of organizations, including Walmart, DHL, Samsung, Coca-Cola Bottling Company, and Healthgrades, use AlertMedia to monitor threats and rapidly communicate with their people. Sara joins AlertMedia as the company is experiencing significant growth, which it credits to the product’s ease of use and fully integrated threat intelligence solution–all critical components to a customer’s ability to respond faster, under the pressures of a real emergency.

“Dangerous threats and catastrophic incidents are continuously emerging around the world. Our team helps companies sort through the noise, so they can quickly understand the risk to their employees and proactively communicate to improve safety,” explained Brian Cruver, CEO of AlertMedia. “As a journalist and news leader, Sara excels at bringing fast and accurate information to a global audience. Her extensive experience in curating and communicating information will play a major role in expanding AlertMedia’s ability to provide actionable intelligence to our customers.”

AlertMedia was recently named to the Inc. 5000 list of America’s fastest-growing companies for the second consecutive year, ranking as the fastest-growing software company in Austin. In May, Inc. named AlertMedia as one of the Best Workplaces of 2020. The company has been named “One of the Best Places to Work” in Austin by the Austin Business Journal for four consecutive years.

About AlertMedia

AlertMedia is leading the evolution of employee safety for a modern workforce. We offer the most intuitive emergency communication software on the market with fully integrated threat warnings and employee safety monitoring. We believe any organization can improve safety and business outcomes during critical events by quickly identifying threats and simplifying fast, reliable communication to impacted audiences. We are trusted by thousands of customers and their millions of employees in over 100 countries—including DHL, British Petroleum, SurveyMonkey, and Walmart—to keep their people safe and connected anytime, anywhere.

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