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AlertMedia Expands Executive Leadership Team with the Addition of Laura Woolford as Chief People Officer

Veteran HR executive to help lead AlertMedia’s continued expansion while scaling people-focused initiatives for its distributed workforce
Jul 20, 2021

AlertMedia, the world’s leading emergency communication provider, announced today it has hired Laura Woolford as Chief People Officer.

Woolford, who joined in June, brings more than two decades of experience in human resources leadership roles at large, public companies. As Chief People Officer, she will play a strategic role guiding AlertMedia’s growth domestically and internationally while leading all aspects of people operations, Corporate Social Responsibility (CSR), and Environmental, Social and Governance (ESG) programs.

“AlertMedia and the leadership team have done an incredible job at finding people who are passionate about the organization and believe in its bigger vision,” said Laura Woolford, Chief People Officer at AlertMedia. “I’m looking forward to helping the company continue to recruit top talent who are purpose-driven and will contribute to its next phase of growth. As an HR leader, I’m responsible for guiding employees toward success, and I’m thrilled to help the AlertMedia team continue to recognize their future potential.”

Prior to joining AlertMedia, Woolford served as Vice President of Human Resources at GoDaddy, where she overhauled and expanded the HR function to focus on organizational design and effectiveness and strategic talent management. Before GoDaddy, Woolford was a senior director of HR at Tesla, where she supported the company’s Chief Technology Officer and all of U.S. manufacturing. During her time at the company, she grew Gigafactory 1 from 2,000 employees to over 8,000 in less than two years while also creating an integrated talent strategy for the company. Woolford has also held roles at Shell Oil, Corning, and four separate divisions of GE, including GE Aviation and GE Transportation.

“The role of Chief People Officer is critical to any company’s ability to attract and retain top talent and achieve long-term success,” said Brian Cruver, CEO and Founder at AlertMedia. “Laura brings deep HR expertise to our leadership team, and she shares the same values and culture that make AlertMedia a great place to work. I’m confident she’ll continue to build on our strong foundation to find and retain the best and most diverse team of employees.”

One of Austin’s fastest-growing employers, AlertMedia has consistently been recognized as a great place to work by national and local business publications, including earning recognition on Inc. Magazine’s Best Workplaces for 2021 and Forbes, Inc.’s America’s Best Startup Employers for 2021. Most recently, the company was named to Austin Business Journal’s 2021 Best Places to Work list for the sixth consecutive year, ranking #3. The company is currently hiring for numerous roles across marketing, engineering, sales, and more.

About AlertMedia

AlertMedia is the world’s leading emergency communication provider. Our award-winning, two-way multichannel messaging system, threat intelligence, and 24/7 employee safety solution help organizations protect their business and people through all phases of an emergency. AlertMedia supports critical communication for thousands of leading businesses—including DHL, JetBlue, Coca-Cola Bottling, and Walmart—in more than 130 countries.

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