New to Mass Communications Software? Your Questions Answered

Mass communication systems – they’re used to send out Amber Alerts and notify people of flood warnings, right? Seems cut and dry. Well, not exactly. Mass communication has been turned on its head and emergency notifications are now only the tip of the iceberg. Your people are connected like never before. They have powerful mobile devices, computers, tablets, smart watches, and social media, which are capable of quickly and efficiently connecting them to information that keeps them informed and safe. Living in a connected world requires you to adapt, to efficiently distribute information to your people in real-time. It will be critical to your success to have the ability to quickly and efficiently coordinate large audiences around important events. And this is where the full gamut of using mass communications software comes into play.

As you look deeper into the industry and evaluate what type of system best fits your organization’s needs, here are a few quick answers and resources to some initial questions you may have.

What is mass communication?

Mass communication enables you to reach out in real time to a large group of people with a particular message. It can stretch across multiple channels – text, voice calls, mobile app pushes, social sites – and devices in incidents when relaying critical information is crucial. Keep in mind, speed and reliability are two of the pillars required for your notification system to succeed.

Why do I need a mass communication system?

You need mass communications when you need to coordinate an audience around an event. So, when you’re facing operational, emergency preparedness, or general communications challenges, you can deploy mass communications software to distribute important event information that keeps your people safe, connected, and informed. When you need seamless communications with employees, clients, or members, mass communication tools provide a reliable option to enable you to reach whomever you need, and fast.

How do I decide if it’s right for me?

If you need to optimize processes, effectiveness, or safety, then a mass communication tool can help you do so. Mass communication with a large group can ensure complete understanding around an event – enhancing business procedures with real-time, two-way messaging. Before you decide on a mass communications partner, or even if you’re in the beginning stages of evaluation, take a look at a few things we believe are important when choosing a vendor. At the highest level, your mass communication partner and process should include:

  • Ease of use – make sure your tool has an intuitive user experience that requires no training or administrative burden in order for you to be up and running quickly.
  • Any-channel delivery – you never know how an audience member is connected, send them messages over text, voicemail, email, mobile app and more to ensure delivery receipt.
  • Audience interaction – it’s not just about broadcasting notifications, but also listening to your audience. Give them a voice to communicate and provide feedback during events.
  • Any device, anywhere – make sure your cloud-based solution is accessible via your computer, tablet, and mobile devices so you have the power of communication at your fingertips at all times.
  • Customer support – ensure you get the most out of your software by having a dedicated account manager that can answer all of your questions and guide you along the way.

How can mass communication tools be used to interact with your audience?

Mass communication software is used for a variety of important audience interactions. Our customers use our service to communicate with their customers, members or other third parties, to alert their employees of inclement weather or other emergency situations, and to streamline automated processes within their organizations. The use cases are endless. But there is a common thread: some events require the immediate coordination of an audience, and that associated message is more important than email.

Common interaction types include audience surveys, read receipts, live conference calls, and threaded comments. Interactions become more valuable when they’re delivered quickly and they serve not only to education, but to solicit feedback when necessary.


Mass communication has evolved. One-way communications like Amber Alerts and flood warnings have their purpose for the general population, but organizations like yours need a highly versatile tool that can be used to fit a variety of needs. It’s never been more important (or easy!) to interact with a large audience and to make sure you are staying connected to your people in an increasingly connected world.