How often do any of us pick up a phone to make a call anymore when we can just send a quick text instead? It’s no surprise that 292 million Americans—roughly 80 percent of the population—use text messages to communicate. In the age of instant communication, text messages are the norm. They’re fast, convenient, and easy.
To communicate with employees, software that allows you to send bulk text messages may seem like a great solution. After all, many businesses successfully use text messaging software to market to and stay connected with their customers. But when you need to communicate critical, time-sensitive information to employees, one-way text blasts just aren’t the way to go.