Location, Location, Location: 3 Ways to Leverage Location Data
Communications Oct 09, 2018

Location, Location, Location: 3 Ways to Leverage Location Data

Location data is being used for more than just stalking friends on Snapchat or finding your way to the nearest gas station. Companies can leverage location data to protect, inform, and engage employees.

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Location is just as important in keeping employees safe as it is for buying real estate. Location is everything and can have long-term consequences. Perhaps this is why geolocation is finding its way into everything from marketing to security.

The Power of Location: How to Use Your Employee Data to Protect

Organizations have tons of data: customer data, market data, financial data, product data, and of course, employee data. Outside of common HR functions, however, much of this employee data is untapped or disconnected. When it comes to protecting employees, integrating various data points is critical, particularly when it comes to emergency communications.

There are 4 types of employee data at the fingertips of organizations that they often overlook. When combined, these pieces of data give security leaders everything they need to continually monitor and protect employees.

Physical location

Most HR databases will contain information about an employee’s primary whereabouts, such as their primary office location, building floor, and specific room or cubicle location. In an emergency or urgent situation, knowing where employees are likely to be is critical to protecting them. There may be issues with the particular building or floor where the employee works. There could be weather-related or serious traffic issues in the office’s vicinity.

Even better, using mobile app location services pinpoints the employee’s exact and current location. Since so many employees are mobile, it’s a good idea to have these location services turned on during business hours so you can reach them no matter where they are.

RFID check-in

Security officials are always on high alert, implementing numerous protocols to ensure employee safety. One of the more common procedures is to equip each building and employee ID with RFID capabilities. This simple magnetic technology can do much more than granting building access to authorized employees.

Because companies assign a specific magnetic tag to individual employees, using their building entrance and exit information can be quite useful. Companies can understand who is and isn’t in a particular building, for instance, when a situation arises. They can also use the data to ensure every employee has evacuated a building when conducting a fire drill or during an actual event. First responders may not have to needlessly risk their own lives searching for employees if they have a list of confirmed evacuees using current RFID data.

Travel schedules

For many companies, a significant portion of their employee base is either working remotely or traveling much of the time. Organizations can integrate employee travel schedules into their view to know when employees are in and out of the office. When employees are physically out of the office, employers have a “duty of care” to protect them and keep them informed wherever they are.

Organizations can monitor their traveling and remote employees’ whereabouts using location-based data. This is crucial to ensure lone worker safety. If an employee or group of employees are in particular danger, such as during a weather-related event, natural disaster, or crime, their GPS location can alert security leaders so two-way communications can begin. Employees will have peace of mind that no matter where they travel, their company has their backs.

Home address

There isn’t a company out there that doesn’t have a list of employees and their home addresses. At first thought, it may not seem like a home address is relevant to a company keeping its employees safe.

When a company uses this simple data, however, it can play a critical role in employee safety. If there is a natural disaster or severe weather event near an employee’s home, for example, they can quickly notify them to stay home from work to protect themselves, their families, and their property. Instead of the employee having to take time out of their preparedness or evacuation efforts to notify work of their absence, work can notify them that their safety is paramount.

The Right Technology Will Help You Leverage Location Data To Protect Your Company

Companies can keep employees informed using location data in many ways. Modern technology makes use of all these factors to help pinpoint your communications down to a very detailed, segmented audience. A mass notification system like AlertMedia can send unique messages based on home address, office location, physical location, and more. A lone worker safety app like AlertMedia’s uses the worker’s phone to send emergency alerts instantly in case assistance is needed.

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